The Brochure Legend Lives On
Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?
“Hi, John. Something very interesting happened with your brochure.”
“Oh, what was that?” John asked, certain that he was about to be the recipient of great news.
“Well,” the client replied, “all was on schedule when the mailing went out on time. But then we discovered that one section of the mail drop inadvertently failed to enclose your brochure — and the results were rather amazing.”
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- Cincinnati
- New York City
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