The Brochure Legend Lives On
Do brochures — long accused of lacking intimacy — have a place in direct-mail fundraising?
For example, usually when a seminar leader or instructor tells the brochure legend, he does so in order to get into the motivational dynamics of a mail package.
Are brochures weak because they’re colorful and graphic and pull the reader away from the letter? Could be.
Does the brochure call for a decision too quickly? Maybe.
- Companies:
- Craver, Mathews, Smith & Co.
- Places:
- Cincinnati
- New York City
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