Do You Hear Us Now?

Do You Hear Us Now? Communications, Fundraising and Donors

March 7, 2006

By Donna M. Finley, CFRE

We've all seen the telecom ad campaign featuring a man with a cell phone against his ear stopping in various locations and asking the question, "Can you hear me now?" The purpose of the ad campaign? To differentiate the company from its competitors by showing potential customers that no matter where you are, you can receive a strong reliable signal, and complete your call.