Do You Hear Us Now?

It led me to wonder, how do nonprofit organizations differentiate themselves from their competitors and other nonprofit institutions with their "customers" -- their donors and friends? The issue is not so much the ways in which organizations are reaching out to constituents to "complete the connection," but whether or not they are reaching out in the ways constituents want them to reach out and with the messages they want to hear, because it all impacts fundraising and, ultimately, the success of any nonprofit organization.