Do You Hear Us Now?
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EDUCATE AND INVOLVE
Educate your organizational colleagues to view communications as a vital and first step in the relationship process that leads to philanthropic gifts and financial sustainability. Involve staff in the communications department (for those lucky enough to have separate departments), in the specific academic, community, cultural, social service or healthcare programs/service areas, as well as senior staff and volunteer leadership by providing training about the key messages to share with others. It's in everyone's best interests and in the organization's interest as a whole to embrace a communications mindset and role from top to bottom, both internally and externally.
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- Donna M. Finley
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