Whither the Winds of Change
Do you know what your donors want and how to give it to them?
More discerning donors
I remember that my parents gave multiple, small gifts to many nonprofit organizations. Their charitable giving pattern was the norm for their generation. They gave out of a sense of gratitude and obligation.
Today’s donors are very different. They give to make a difference, and they want proof of that difference. They are more demanding, more discerning. They expect strong, effective and lasting solutions from the organizations they support.
- Companies:
- Merkle|Domain
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