Whither the Winds of Change

Nonprofit organizations that are in sync with donors’ or members’ expectations, needs, wants and — yes — even their demands will thrive.

There are several phrases or descriptions being tossed around today to explain the behaviors of new donors and how nonprofit organizations should respond to them. My colleagues and I tend to talk in terms of empowering donors, being donor focused. Others refer to being donor centered. No matter how you describe it, the reality is that donors are changing, and our response to them needs to change as well.