Whither the Winds of Change
Do you know what your donors want and how to give it to them?
Could you answer “yes” to these four questions? If not, you might need a donor-focused tune-up. Today’s new donors expect more from you; you’d better give it, or else you’ll fail to win them over and lift them to new participation levels.
Timothy Burgess is co-founder of the Domain Group. He is vice-chair of the DMA NonProfit Federation Advisory Council and chairs the federation’s ethics committee. He can be reached at 206-834-1480 or tim.burgess@thedomaingroup.com.
- Companies:
- Merkle|Domain
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