Whither the Winds of Change

Could you answer “yes” to these four questions? If not, you might need a donor-focused tune-up. Today’s new donors expect more from you; you’d better give it, or else you’ll fail to win them over and lift them to new participation levels.

Timothy Burgess is co-founder of the Domain Group. He is vice-chair of the DMA NonProfit Federation Advisory Council and chairs the federation’s ethics committee. He can be reached at 206-834-1480 or tim.burgess@thedomaingroup.com.