Do You Need a Post-recession Turnaround?
Here are some things that won’t get you there — and some that might.
That's because "awareness," "aided recognition," "noted scores," "impacts" and other ways of measuring airy nothingness are not meaningful goals for hardworking nonprofits.
Think of it this way: Would you rather make 100 people slightly more "aware" of you — or would you rather move 10 (or even five) people to actually take action and write you checks?
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