Do You Need a Post-recession Turnaround?

A new brand won't turn you around

You may already have heard from brand gurus who tell you that a shiny, modern, new-and-improved brand is your golden ticket to a turnaround and a perpetually bright future. It's an exciting prospect: Throw out that old look you've grown so tired of! Replace your logo with something you'd be proud to show your pals! Get a whole new Visual Identity System that was developed by brand gurus who wear the coolest eyewear you've ever seen! Maybe even change your organization's name to something that sends shivers up and down your spine! A whole new generation of richer, cooler, smarter donors will flock to your cause when they see your new brand. It's a no-brainer!