Do You Need a Post-recession Turnaround?
Here are some things that won’t get you there — and some that might.
By
Jeff Brooks
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
1. Brand is not where the action is in fundraising. That is, brand — as defined by a set of logos, colors, fonts, slogans and other communications techniques — just doesn't make that much of a difference.
Fundraising is about motivating people to take specific actions. The font you use to do that just doesn't have the horsepower to move the needle — unless it's unreadable, in which case it can move the needle a long way in the wrong direction. Which brings us to the darker and more painful side of nonprofit rebranding:
0 Comments
View Comments
Related Content
![](https://www.nonprofitpro.com/thumb/?src=/wp-content/uploads/sites/8/2024/08/w_sagb320c8-1.jpg&w=142&h=80)
![](https://www.nonprofitpro.com/thumb/?src=/wp-content/uploads/sites/8/2022/12/Employees-Strategic-Planning_GI-1132115640.jpg&w=142&h=80)
![](https://www.nonprofitpro.com/thumb/?src=/wp-content/uploads/sites/8/2022/12/Employees-Strategic-Planning_GI-1132115640.jpg&w=142&h=80)
![](https://www.nonprofitpro.com/thumb/?src=/wp-content/uploads/sites/8/2024/06/1400754010-Getty-Images-scaled.jpg&w=142&h=80)
![](https://www.nonprofitpro.com/thumb/?src=/wp-content/uploads/sites/8/2023/04/Social-Media-Cellphone_GI-1363610830.jpg&w=142&h=80)
![](https://www.nonprofitpro.com/thumb/?src=/wp-content/uploads/sites/8/2022/01/NPP011122_social-media-marketing-495592152-e1641920386895.jpg&w=142&h=80)
Comments