Do You Need a Post-recession Turnaround?
Here are some things that won’t get you there — and some that might.
1. Brand is not where the action is in fundraising. That is, brand — as defined by a set of logos, colors, fonts, slogans and other communications techniques — just doesn't make that much of a difference.
Fundraising is about motivating people to take specific actions. The font you use to do that just doesn't have the horsepower to move the needle — unless it's unreadable, in which case it can move the needle a long way in the wrong direction. Which brings us to the darker and more painful side of nonprofit rebranding:
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