Do You Need a Post-recession Turnaround?
Here are some things that won’t get you there — and some that might.
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Jeff Brooks
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So they brand for themselves: cool, modern, clever stuff that will look great in their portfolios. Maybe even win an award. And you, having a lot more in common with the gurus than with the donors, say, "Wow!" It's the coolest thing ever. You can hardly believe the ugly crap you used to do before the new brand!
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Jeff Brooks
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