Do You Need a Post-recession Turnaround?
Here are some things that won’t get you there — and some that might.
Instead of a new brand, get a better offer
By better, I mean a donor-centric call to action that's:
- Specific.
- Simple.
- A great deal for your donors.
- Emotional.
- Urgent.
Get it right, and it's an expression of your cause that helps donors see how critical they are to your mission. Giving becomes a thrill, packed with psychic rewards and connected with a story they can tell about you and about themselves.
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
