Do You Need a Post-Recession Turnaround?
Here are some things that won't get you there — and some that might
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Instead of an ad campaign, take control of your data
I realize there's hardly anything less sexy than data. But data is where it's at.
You should be able to ask a question like "How many donors do we have in the three West Coast states who've given between $25 and $100 with cumulative giving under $250 during the last 18 months?" And to that question get an accurate, meaningful answer -- more or less instantly.
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