Do You Need a Post-Recession Turnaround?

If you aren't there, you are not in turnaround territory. Great data capability can help you:

• Target the right donors at the right times with the right messages.
• Invest the right amount in cultivating each donor.
• Spot trouble before it gets out of control or opportunities before they pass.
• Avoid those bone-headed errors that annoy the heck out of donors.

Being on top of your data won't win you any awards. It won't even make you interesting at parties. But it can help transform your fundraising and bring about the turnaround you need.