Do You Need a Post-Recession Turnaround?

A whole new generation of richer, cooler, smarter donors will flock to your cause when they see your new brand. It's a no-brainer!

Problem is, it won't do the trick.

If you are very, very lucky, the result of your new brand will be neutral. If you're like most nonprofits that do this, the new brand will unleash a revenue hit that's somewhere between painful and catastrophic, and lasts for years.