Do You Need a Post-Recession Turnaround?
Here are some things that won't get you there — and some that might
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Instead of a new brand get a better fundraising offer
By better, I mean a donor-centric call to action that's:
- Specific.
- Simple.
- A great deal for your donors.
- Emotional.
- Urgent.
Get it right, and it's an expression of your cause that helps donors see how critical they are to your mission. Giving becomes a thrill, packed with psychic rewards and connected with a story they can tell about you and about themselves.
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