Do You Really Need a Donor Database?

Up to now, charities have had people dedicated to opening mail, processing checks and producing acknowledgments. Perhaps because of their donors’ demographics they could not see that coming to an end anytime soon. Sometimes those activities are outsourced, but whoever does them, the manual processes have been necessary due to the manual nature of making a financial contribution to a cause. In some cases more person-power is assigned to fund processing than fundraising.