Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

2009? Recession? Bah. Don’t give me any of your whining. I have aches and pains, too. Oh, my back hurts … oh, I have a bum knee … oh, I just dislocated my shoulder … hey, my appendix just burst …

You don’t hear me complaining do you?

My advice: Tough it out, baby — and get back in the driver’s seat. I don’t think the plan really was for the meek to inherit the earth — at least not when it comes to direct marketing.