Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

Send letters every six weeks to your top 500 prospects. Mailing costs: 500 x 42¢ = $210 x 9 times a year = $1,890. Best $1,890 you can spend in marketing — guaranteed. Have extra cash in your budget? Mail to your top 5,000 prospects.

8. Invest in your own success.
An investment in marketing dollars at this time is worth more now than when everyone else is also in the mail, (and magazines and newspapers have fat print-ad contracts.) With less competition for your donor’s attention, you stand front and center.