Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

7. Take advantage of the better deals.
For example, the pulling back of the giant media-buying machinery of the sinking automotive industry has left great media, ad-space, direct mail and cut-sheet paper deals on the table for the rest of us. Look around. Great deals abound. Find them or …

6. Negotiate.
Make your own deals. Lots of firms that were so, so hoity-toity and steadfast on price now will negotiate. Go after them.