Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

5. Go ahead, make a ridiculous offer.
Don’t be afraid to call and make a lowball offer. You might not get it at that price, but you might wind up paying much less than list.

4. Remember that not everyone is in a recession.
Not every industry suffers. Some industries flourish in recessionary times. Head over to those markets. “Studying the markets” has meaning outside of the traditional mumble jumble of the stock market — where, you know, your investments just tanked.