Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

Yeah, there are some firms I’d love to see go belly up. Or am I out of bounds here? Get even in the new year — buy from the smaller firms in the USA that really do care.

2. Hang in there.
Shorten those pledge cycles. Market with greater accuracy and effectiveness to reduce costs. Test-mail smaller cells, and read and interpret results more closely. Mail more frequently to your current donors — they already know you and like you. Mail to them just to say hello or to let them know how their money is being spent. Don’t be foolish in your marketing, but don’t be afraid, either.