Dobkin’s Top 10 Direct Marketing Recommendations for a Tough Economy

1. And stay cheerful.
Reminds me of a sign I saw: “Cheer up — things could get worse!” So I cheered up, and, sure enough, things got worse. Seriously, if it ain’t fun, do something else. Life’s short — work hard, play hard, have fun.

Jeff Dobkin will now take your questions. E-mail him at Jeff@Dobkin.com.