Doctors Without Borders uses remarketing and retargeting to extend reach

By Karin Kirchoff and Jeff Regen

Along those lines, did you ever wonder how the elusive gods of the interwebs know that you want to buy a new pair of running shoes? And the shoes you just looked at on Zappos suddenly show up in your feed on Facebook? And then chase you over to The Huffington Post? Isn’t it about time you used such retargeting technology to find folks who visited your website or abandoned your donation form?