Retargeting Revealed

But how does retargeting work?
With pixels and cookies and cookie pools, of course! Scratching your head yet? Keep reading — we are delighted to bring you one organization’s story to launch an integrated, multichannel digital fundraising campaign.

Doctors Without Borders/Médecins Sans Frontières (MSF) has had a robust offline direct-response program for years. More recently, the organization has developed a strong online fundraising program too, as part of its multichannel approach. In 2011, with an emphasis on growing its monthly giving program, MSF ventured online with targeted banner ads promoting monthly giving. Two and a half years later, the organization has refined and improved its targeting and creative strategy to boost performance and enhance the donor experience.