Retargeting Revealed

But what does that mean for me?
Well, you might be saying, my organization doesn’t have that much money to spend to create a multichannel digital program. Annika Bryntse and Bob Schwartz, our friends at True North Inc. (the digital agency that helped MSF develop its digital acquisition program), suggest otherwise. Starting with a modest test program gives great insights into messaging, publishers and creative, which in turn can fuel a more efficient rollout. As key acquisition targets are hit, the remarketing campaign can expand as profitability grows. It’s self-funding, in a way.