Doctors Without Borders uses remarketing and retargeting to extend reach

By Karin Kirchoff and Jeff Regen

For those on a more limited budget, targeted use of Google’s self-serve AdWords platform could help optimize your Web traffic with retargeting (just make sure your donate forms are optimized). Separately, but along similar lines, we hear rumors that remarketing might soon also be available through Google Grants on Google’s display network — let’s all keep our fingers crossed!