Retargeting Revealed
Doctors Without Borders uses new marketing best practices to extend its reach.
Please let us know your experiences and ideas about how the nonprofit sector can best use retargeting as part of the multichannel mix.
(Special thanks to Annika Bryntse and Bob Schwartz from True North and to the marketing team at Doctors Without Borders/Médecins Sans Frontières for their contributions to this article.)
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