Does Your Database Have Personality?

(The following is based on Robyn Fern Perlman's 1:15 p.m. session, "Turning Data into Dollars ... The Engagement Link" at the AFP TechKnow Conference going on today and tomorrow in Orlando, Fla.)

Yes, new fundraising technology accumulates personal data. But it also sorts the data at extraordinary speed, allowing us to integrate key information and send it out through powerful social networks quickly, seamlessly and consistently.