Does Your Fundraising Program Need a Personal Trainer?
When outside counsel can help
Mentally, you’ve set limits
- “There’s no way we can do that; we don’t have the resources.”
- “We tried that several years ago, and it didn’t work.”
- “Our donors (or board) will never go for that.”
Are these sentiments being raised in your fundraising strategy sessions? Even worse, have you stopped having strategy sessions because you’ve given up on doing anything new? Have you and your colleagues set limits to what you can do, preferring to stay in the safety zone of what you know works and isn’t too controversial?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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