Does Your Fundraising Program Need a Personal Trainer?
But maybe you could … Getting wise counsel from someone who looks at your resources and capabilities with fresh eyes may be just what you need to go beyond your limits and forge new fundraising success in previously uncharted territory.
You’re not sure what to do next
Sometimes being in fundraising is overwhelming. Direct mail, e-newsletters, events, planned giving, direct-response TV, banner ads, print ads, websites — these are just a few of the options we have for investing our fundraising budget. Every day, we can find new products we could be exploring, analytics showing that combining X and Y can improve our results, and case studies suggesting every nonprofit should be doing Z.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.