Does Your Fundraising Program Need a Personal Trainer?
When outside counsel can help
Few fundraisers work in a world of unlimited budgets. When we test something new, we probably have to sacrifice something else. Your “personal trainer” can help you maximize the investment, define your next strategy and identify best practices.
Begin by looking for assistance from someone who isn’t just selling a product; you first need a fresh look at your entire program to find the gaps where there is potential for improvement. Only then should you look for consultants and companies to help you address specific needs, making sure the solution enhances what you are already doing.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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