Does Your Fundraising Program Need a Personal Trainer?
You’re hesitant to try something new in case it doesn’t work
Some nonprofits are risk-adverse. And some fundraisers are risk-adverse, probably because of being knocked down by risk-adverse employers who expect a home run every time you step into the batter’s box.
A good fundraising personal trainer can help you evaluate the risks of new programs and get past the initial love affair to see the pros and the cons. He or she can help you build a solid business case and set expectations. And, you’ll have someone to guide you as you extract learnings and build a more robust program for the future based on today’s results.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.