Doing Things a Different Way

Doing Things a Different Way

Jan. 31, 2006

By Abny Santicola, associate editor, FundRaising Success

Unlike many large national nonprofit organizations, the United Way is driven from the bottom up, with its more than 1,300 community-based member organizations running their own independent campaigns. Also unusual is the fact that the bulk of donations to these local offshoots of the national organization come via workplace giving, in which employees agree to have regular donations automatically deducted from their paychecks.