Doing Things a Different Way

According to Steve Sanderson, vice president for major markets in the investor relations team for the United Way, there are three important variables when conducting your annual campaign in the workplace: reach, relationship and differentiation.

1) Reach. Having access to a workplace is a start but, Sanderson says, "Once we have the opportunity to go on site and be part of their campaigns, we still have to reach all of the employees within the structure that the organization has."