To the Point: Don’t Write Crappy Content
No, I won’t read it on a plane. No, I won’t read it on a train … oh, you get the idea.
1. Write to one person
This is one of the best pieces of advice I've ever received. Having a single person or persona in mind (e.g., 60-year-old married woman with no children) when you write helps you know what to say and how to say it. Many nonprofits write to the "general public," and that makes their copy sound vague.
- Companies:
- Triplex Direct Marketing
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