To the Point: Don’t Write Crappy Content
No, I won’t read it on a plane. No, I won’t read it on a train … oh, you get the idea.
2. Use active vs. passive voice
Forgot Rhetoric 101? That's OK. Here's an example of active vs. passive voice. Passive voice: "Our nonprofit is being helped by the efforts of our donors." The technical active-voice version of that would be, "Our donors' efforts help our nonprofit." Better, just by virtue of being written in the active voice. But better yet would be to punch it up and say, "Our donors are kicking butt and raising lots of money for our work!" It's active not only in the grammatical sense, but in the general sense of the word, as well. Even unembellished, active voice is direct and powerful, and makes your prose clearer.
- Companies:
- Triplex Direct Marketing
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