To the Point: Don’t Write Crappy Content
No, I won’t read it on a plane. No, I won’t read it on a train … oh, you get the idea.
3. Make an outline
Outlines are extremely helpful when writing. Try using the universal outline — who, what, why, when, where and how — when building your next PowerPoint presentation, article or annual report.
4. Speaking of stories … tell one!
Much has been written about the power of storytelling to persuade. One of the oldest forms of narrative, stories are easier to remember than isolated figures and facts. They're also easier to tell. To learn more about how to tell better stories, see author, speaker and consultant Andy Goodman's site at agoodmanonline.com/red.html.
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