To the Point: Don’t Write Crappy Content
No, I won’t read it on a plane. No, I won’t read it on a train … oh, you get the idea.
5. Edit, edit and edit some more
If you do nothing else to improve your writing, start editing your copy, and I promise it will improve. Here's why: Writing is not a one-shot deal. It takes a lot of refining to write clear and compelling copy. Perfect your copy by rereading it at least three times before "going to print." Cut unnecessary adjectives, and delete entire sentences and paragraphs that distract from the story or fail to
reinforce your main point.
- Companies:
- Triplex Direct Marketing
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