To the Point: Don’t Write Crappy Content
No, I won’t read it on a plane. No, I won’t read it on a train … oh, you get the idea.
6. Add images
Words are just one part of a two-pronged tool set for
creating great content. Images that reflect an organization's mission are equally important, as they add an emotional dimension to your copy. The good news is sites like Flickr make it possible to find beautiful and compelling images, often for free. Make it a practice to use images in your copy, and see what happens. Just be sure to give the proper attribution to the photographer and get permission when required.
- Companies:
- Triplex Direct Marketing
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