To the Point: Don’t Write Crappy Content

Bonus: Use metaphors
Metaphors are an important part of every writer's tool kit. They can make your writing come alive and help you create a deeper connection with your readers. However, using metaphors is tricky because sometimes they just don't work. Instead of choosing obscure references, use universal themes — e.g., David and Goliath, the Horatio Alger story, etc. — to reinforce your point. On the other hand, avoid using cheesy metaphors that are overplayed, like reaching the pot of gold at the end of the rainbow. If you're not sure whether or not a metaphor is muddling your narrative or making it better, run it by a colleague.