E-mail Appends: The Good, the Bad and the Realistic
Done correctly, this once-maligned strategy can be a real boon to your list health.
Q. Do you have a multivendor approach?
A. No vendor has all the e-mail addresses in the United States. See if your vendor is able to check your file against multiple databases, remove duplicates, and handle the process for you and your staff.
Q. Do you charge based on all matches or just valid matches (post-welcome message)?
A. Again, no one wants to pay for bad e-mail addresses. Make sure you find out up front if the vendor charges for every match found or for every valid match returned to you post-welcome message.
- People:
- Catherine Algeri
- Q. Do
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