E-mail Appends: The Good, the Bad and the Realistic
Done correctly, this once-maligned strategy can be a real boon to your list health.
Q. Is this a household match or an individual-level match?
A. A household match is an e-mail found for the postal address of your donor. An individual match is linked specifically to your donor. If your cause is political or controversial, an individual match is critical.
Q. What type of a suppression file do you use?
A. Ask the vendor if it maintains a suppression file of complainers, bad addresses or spam-button pushers. Also ask if it uses the DMA Email Preference Service file as suppression.
- People:
- Catherine Algeri
- Q. Do
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