E-mail Appends: The Good, the Bad and the Realistic
Done correctly, this once-maligned strategy can be a real boon to your list health.
Plus, didn’t you hear? The average yearly value of an e-mail address on your file is $7.86!
Catherine Algeri is an account director at Washington, D.C.-based data-processing services firm Triplex, an infoUSA company.
- People:
- Catherine Algeri
- Q. Do
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