E-mail Appends: The Good, the Bad and the Realistic
Done correctly, this once-maligned strategy can be a real boon to your list health.
Over the last five years, fundraisers have found a successful model for reaching out to their donors online in the form of the well-coordinated e-mail append.
A definition
The e-mail append at its best takes a portion of your donors and activists — those with whom you have established relationships — finds corresponding e-mail addresses and gives these donors a chance to decide if they want to hear from you via e-mail. It then appends these names to your files.
- People:
- Catherine Algeri
- Q. Do
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