E-mail Appends: The Good, the Bad and the Realistic
Done correctly, this once-maligned strategy can be a real boon to your list health.
The good e-mail append
Here are some questions you’ll be glad you asked your vendor and the answers you should be looking for:
Q. Is the database permission-based?
A. E-mail addresses should never be guessed or deduced. Your vendor might not be able to reveal every source of the data, but it should be able to confirm that every e-mail address has opted in to third-party e-mail messages.
- People:
- Catherine Algeri
- Q. Do
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