Donor Acquisition Through Webinars?

So far I’m not aware of a webinar being used as a donor-acquisition tool (perhaps some reader will inform me otherwise?), but since I believe it has the potential to combine some of the most powerful fundraising methods currently used into one neat package, I thought it worth exploring. Pre-recorded videos can have the same function as a good DRTV spot, live interactivity has some of the elements that make face-to-face so powerful, the opportunity for a post-webinar phone call isn’t very different from telemarketing, and online payment channels could just as easily [be used as] online donation tools — all of this wrapped up in a neat professionally hosted package that is an online version of a telethon.