Donor Acquisition Through Webinars?
It would be unconventional, yes, but webinars pack a lot of best practices into one neat little package.
Let me say up front that I haven’t yet had the opportunity to test this format; this … is more about pondering solutions to some questions than really answering them:
- For which organizations would this format work most effectively?
- How to ensure that a workable number of webinar attendees show up at the right time?
- How to keep the participants interested?
- How to make sure as many as possible stick around until the ask?
- How best to handle interactions?
- What providers can currently provide the service cost efficiently and reliably?
Which organizations?
I think this format would work most effectively for campaigning organizations that have already put considerable effort into social-media campaigning and that can draw from a pool of already existing netizens.
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