Donor Acquisition Through Webinars?
It would be unconventional, yes, but webinars pack a lot of best practices into one neat little package.
I’m thinking of Greenpeace, which already has collected 2.4 million (and counting) e-mail addresses specifically for its “Save the Arctic” campaign. Or Amnesty International, which has had a viral hit with its “Trial by Timeline” Facebook app (which users permit to collect their e-mail addresses). It could also work very well for organizations with celebrity ambassadors who may be convinced to lend their star power to pull in reams of participants. Who would turn down the chance to interact with David Beckham (UNICEF), Angelina Jolie (UNHCR) or Colin Firth (Oxfam) live online?
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